[_frog]

> Some sites are about decoration and style, usability can be at the back of the priorities.

I'm pretty sure this is exactly the problem people had with flash-heavy sites in the first place.

[wlievens]

If your site is for instance, much like the demo case suggests here, presenting fashion items, then decoration and style is part of the content.

[andrewfelix]

Style, decoration and usability are not mutually exclusive. As with many disciplines they can co-exist beautifully. Frank Lloyd Wright's buildings wouldn't look much chop if he hadn't taken style into consideration.

[tgrass]

Not to undermine the argument, but Wright does not prove the mutual inclusion of style and function. His buildings are notorious for structural problems.

[_frog]

Agreed, but effects like this are not style, they are a cheap veneer applied to otherwise poorly thought out designs. Fashionable kitsch integrated into otherwise unoriginal, uninspired designs.

[Deestan]

> Agreed, but effects like this are not style

No, it's a tech demo with artsy pictures. This is very obvious.

The site is also very bad as a computer game and a travel catalogue.

[damoncali]

And it won't go away, even when Flash finally dies, because people were doing it on purpose. Usability is not everything to everyone.