[mahdireilly]

Paying attention to well designed ad campaigns can let you gleam a lot of information about a company. When picking stocks I put more weight on their ads than I do the stock quote history.

In a sea of shitty advertising where companies recycle bad ideas and rely on special effects or catchy jingles to sell, you end up with an arms race between competitors telling you why to chose them over the alternatives. They completely forget to say why you should want the product at all. It just ends up leaving people suspicious of advertising in general.

This ad was really effective because it didn't hype the technology. They thought about what is important to people and found a way to show their products as enriching that experience.

It is rare to find ads this good, but they are the kind that will stay in their minds for years to come.

I am at the age where I look forward to having children. I want to establish some stability before I do it and so it is still a few years off. Despite this, I find myself thinking on a daily basis what values and skills I want to teach my kids. I am making lists of books, films, projects, etc. that I will introduce to them at the appropriate age. After seeing this ad, I went ahead and registered a few accounts with names that my wife and I talk about every once in a while.

I bet many other people at the same stage of life as me are doing the same.

Kudos to google.