[kokanator]

If your employees and customers agree.

Employee Net Promoter Score (eNPS) are significantly correlated with: The extent to which employees identify with their organizations values and goals.[0]

Often supporting Social Justice movements requires a moral/value claim. This may or may not align appropriately with your employees or customers. Businesses are typically not into committing market suicide so will always take this on a case by case basis.

On the other hand in a cancel culture not embracing the latest Social Justice issue may actually be a quicker route to forced market suicide.

[0]Accelerate. pg 218.