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I've worked at an agency like that for a loooong time in my past. It's shocking that a website that looks like a cookie-cutter template that you could buy for $50 on websites like WrapBootstrap could cost a THOUSAND times as much.

It is absolutely ridiculous. This guy was ripped off by a combination of wilful malice and sheer incompetence.

Anyone would be better helped by going onto a website like Fiverr with your pre-selected paid-for Bootstrap template and tasking a designer from India or Pakistan whose work you like with the simple one-price task: "Take this template and personalize it to my product."

The total costs shouldn't amount to more than $1000 to $2000, including taxes. And, honestly, you'd have a far better-looking result than... this thing. It looks like it was designed by amateurs, really.

I could set that entire page up in less than 3 hours. Easily. Responsive and all.