Even if that's true, do we really want our children to grow up with (and get used to) these services that are usually "free" for personal use but paid for by tracking people across the internet, separate division or not?
The assumption that the "European" solutions would be the true Paladin of the justice is historically/morally wrong. It cannot be serious and as we can see in this blog post, is just fed by companies fighting for the same market.