[atourgates]

I've been at a small agency that's grown into a midsize agency over the last decade+.

Everything about this story rings true, and the author's conclusions are absolutely on point.

Now our agency is at a place where we can say no to work like this, both because we have a solid client base that supports us financially without projects like this, and because we've learned that no matter how good our intentions, neither we nor our clients are going to be happy with the end result.

All that said, my bigger question is: does the new website bring in more business than the old?

It's certainly better designed, but looking at the copy and IA, I'm not entirely sure that the new site is going to convert better than the old.

To me, the old version was distinctive and unique, while the new looks like basically every other SAAS site designed since the year 2020.

[JohnAaronNelson]

FTA sales increased 66%

[eCa]

Yes. But what we don’t know is

1) How would the old design perform during that time period

2) How would a hypothetical $7k design perform during that time period

#1 is of course why a/b-testing was invented, while #2 is even more speculative. But we don’t know how much of the 66% can be attributed to the new design.

[bornfreddy]

Also the earnings chart shows a clear upwards trend, so 72k is not really an outlier. Fwiw, I liked the previous design better. No idea how the codebase looked like though.