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by BrianHenryIE 1434 days ago
Graphic car safety ad about seatbelts:

https://www.youtube.com/watch?v=epTdI-9V6Jk
2 comments
WalterBright 1434 days ago
When I drive I don't move unless my passengers buckle up. When I'm the driver, it's my rules.
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throwaway0a5e 1434 days ago
That's like the car equivalent of D.A.R.E. It's so farcical it does more harm than good.
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BrianHenryIE 1432 days ago
Anecdotally, drink driving is more common in California than in Ireland, maybe because I grew up with ads like these on TV:

https://youtu.be/xtJqw--DGl8

And a cursory search says:

> threat-based road safety communications that target affective (fear) and cognitive (perceived efficacy) mechanisms can positively affect driving behaviours

https://link.springer.com/article/10.1186/s12889-016-3227-2

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