[adambarber]

I don't really see the problem with making the user the product. T.V. does it, newspapers do it, radio stations do it. Either a user pays for a service, or they get marketed to. The one variant that I think we'll be seeing a lot more of though, is instead of advertising, more direct affiliate deals.

WordPress.org, as an example, has turned their web-hosting info page into a giant affiliate ad. They provide useful info about where people can host their sites, and get a referral fee for each signup. Moving from CPM to cost-per-action is something that a lot of companies could stand to do.

[AznHisoka]

there's an inherent problem in that... if you don't get a bunch of new visitors, your revenue is going to drop steadily because there's only so many people who will need web hosting... with CPM, there's no such worry. Users don't have to click, you get paid a solid amount month after month, even if there are no new visitors.

[adambarber]

I agree it's tricky to start with. Though if you've got a funnel with numbers that work, it's the difference between making a few cents per customer, vs a few dollars per customer.