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by out_sider 1432 days ago
Of course , I can’t tell you what worked because I’m not tracking the origin of the visits to the point of purchase but here is what I did:

Used Google AdWords but with a real low budget (10€ per day)

Used Reddit to share it and hacker news , there was a post I did in Reddit which took a lot of attention and was the cause of having to put it paid due to the amount of usage: https://www.reddit.com/r/Office365/comments/v3z5q9/microsoft...

Shared solutions and contributed in Microsoft tech support community

Was careful to use keywords based on google trends and Google AdWords recommendations on my blog posts

Posted on Hacker News

I didn’t send any cold emails but was thinking about it although there might be gdpr issues and spam risk and just bothering people