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by jellicle
5333 days ago
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I think the average customer service response from a company nowadays goes something like this: Me: "I'm having a problem with the fribbulator. It appears to be broken - the metal is snapped cleanly in two." Them: {no response} Me: "I sent you this last week but didn't receive a reply. I'm having a problem with the fribbulator. It appears to be broken - the metal is snapped cleanly in two." Them: "Here are instructions on how to reinstall Windows. Please see our FAQ as well. Did this response answer your question [Y/N]?" That sort of response might as well include a .gif of a raised middle finger. Companies that intend to provide better-than-this customer service should factor in customer conditioning into their plans. The customer has been conditioned to complain publicly first. You'll have to fix that explicitly if you don't want it to happen to you. |
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I think customer conditioning, as you suggest, is part of the solution. Training also needs to include learning how to thoughtfully write a response, which would then show empathy. Instead what we have are a lot of Twitter support accounts whose names end with "Cares" run by a lot of people who don't.
[1] https://twitter.com/#!/shaggyfrog/status/100974626112421888 [2] https://twitter.com/#!/shaggyfrog/status/100727705112285184