[peteforde]

Thanks for the really excellent insight and links.

I do hope that the conversation starts to acknowledge the difference between sunk costs and running costs.

Employees, office leases and equiment are all happening, regardless and ongoing.

Training DALL-E 2: very expensive, but done now. A sunk cost where every dollar coming in makes the whole endeavor more profitable.

Operating the trained model: still expensive, but you can chart out exactly how expensive by factoring in hardware and electricity.

I believe that by not explicitly separating these different columns when discussing expense vs profit, we're making it harder than it needs to be to reason about what it actually costs every time someone clicks Generate.