[JumpCrisscross]

I agree with the premise. Success is never immortal. The gap, however, is in societies being intended to be immortal. If you let companies run amok, so the thinking goes, when goes the company so goes the country. Limiting companies’ power let’s them creatively destroy one another without threatening the culture at large.

[wyre]

I have an easier time seeing the fall of the US before I see the fall of Amazon.

[bombcar]

Amazon would have to be eaten by a three-prong (or more) attack, but I could see it fall quite quickly.

AWS is probably the biggest moat they have, but not often what people think of by "Amazon".

[etempleton]

Amazon has really good diversification, and they aren’t going away anytime. Look at IBM, they still exist after decades of being essential irrelevant.

[bombcar]

It takes an awful lot to actually kill a company (often fraud or similar), but a company that is no longer dominant the same way is usually considered to have "died". Myspace still exists, but Facebook is clearly the one to beat in that sector.

If Amazon retreats to being AWS-only, I'll consider them to have "failed", even if AWS continues to be a success.