[bmhin]

> After the 10th "SMS Service" is created, no one knows what any of them do

Yeah, that's always been my concern. "Descriptive" is a very precarious strategy because it takes very little to go from maybe descriptive to generic and confusing. Multiple variations of the same "descriptive" name are another common issue. I see often a lot of very similar named services that are the bane of naming in my opinion. Someone made a User Management Layer and then someone else made a Person Data Service and next thing you know you see a User Data Service and now it's just confusing. Factor in that each one of those things gets called the UML, PDS, and UDS and it just gets worse (did I mention they each connect to the Person/User Data Store/base).