[windows2020]

I believe most concepts, like UX, can be broken down into multiple pieces, each of which can be described on a spectrum.

On the right side, we may find:

  * consistency
  * metaphorical
  * discoverability
  * ease of access
  * attention to detail

On the left side, we'd find the opposite.

Where to be on the spectrum depends on context. For example, a sales page need not be as concerned with consistency as an application.

Being conscious of the existence of these concepts is key. Example: what does '...' mean in many applications? If you don't know, did you subconsciously?

And don't forget, design is partially subjective, however, a decision may be objectively inconsistent, un-metaphorical, etc.