[cthor]

The self-claiming thing has at least been done already (through the use of online music labels): <https://www.youtube.com/watch?v=Mz14Ul-r63w> and <https://www.youtube.com/watch?v=ieErnZAN5Eo>

YouTube doesn't let just anyone make ContentID claims and start trolling. You do need to jump through a few hoops to get an air of legitimacy first.