[reaperducer]

When I was trying to name my own business, it was amazing to see how many names were already taken just in my state.

It's slightly more complicated than that.

It has to be a name that hasn't already been registered to cover one of the pre-existing business categories for your state.

And, it also has to be a name that isn't registered nationally to cover one of the federal pre-existing business categories.

It's possible, and very common, to register a trademark within a single state only. I've done it about a half-dozen times in two state. You do it if you have a product or service that you never expect to go national.

It's how you can have multiple unrelated "#1 Quick Mart" and "Danny's Cleaners" in different parts of the nation.

However, in this case, the complainant is in Iceland, so the American rules you and I know don't apply.