Extremely stupid decision to rename it. Out of all their products only Oculus has overwhelmingly positive brand name, I don't know why they will want to change that. Would make more sense to build stuff around the Oculus name.
Whatsapp is overwhelmingly popular, no? I'd guess much more so than Oculus.
And anecdotally, IG users seem to feel very positively about it in a way that isn't true for fb or Twitter users. Most of the handwringing about IG that I've seen comes from commentators
Yea, but the IG complaints are more of a moral panic than anything else, and don't come from any of the actual users. Though you're right that that feeds into the overall brand.