[decafninja]

That probably applies for many vehicle classes in general.

I live in the NYC area, and I see many specialized "lifestyle" vehicles such as offroaders like Jeep Wrangler Rubicons or sports cars like Porsches.

I would bet the majority of Rubicons I see rarely see terrain tougher than an unpaved driveway. The majority of Porsches I see will rarely experience a more thrilling drive than the owner flooring it from a stoplight.

Rather, it's to convey status or a lifestyle image.

While we're on the subject of pickup trucks - the Cybertruck. I have many friends who would never have thought of owning a truck before placing preorders for Cybertrucks. They are all white collar office workers, I've never seen them do any kind of hauling of cargo or offroading or other "rugged" or "adventurous" activities. But they are madly in love with the Cybertruck. It's purely a "look at me" lifestyle thing. Trucks like the F-150 (including the Lightning EV), Silverado, Tacoma, etc. don't even enter their radar.

Meanwhile I do have a handful of friends that work the trades, work in construction, etc. These guys all dismiss the Cybertruck as a toy and are interested in the F-150 Lightning, etc.