[shafyy]

Oh yes, the big bad lettuce lobby :D

[ponzao]

You joke, but it has been going on for a while: The Global Influence of the Seventh-Day Adventist Church on Diet (https://www.mdpi.com/2077-1444/9/9/251/htm). And obviously as mentioned by another the processed food industry etc.

[codeflow2202]

To be exact the ones putting money into meat replacements aren't produce farmers but the processed food giants.

[the_du_]

You think lettuce cant be big or bad? Look into the lettuce king of the southwest. Yes lettuce, and not the devil's.

[shafyy]

I'm half joking, but the lobbying power and subsidies meat and dairy industries command is a complete other ballgame than vegetable farmers and plant-based food companies.