[thorum]

Toasters are probably not a great example, but concept art is a big deal in most product development / creative industries. Tech, cars, Hollywood, fashion, anime, etc.

The process usually involves finding and hiring an artist and working with them as they create lots and lots of designs until you find one you like, and then more sketches until the design is refined. So you either need to have a significant amount of money to hire artists for an extended project, or the artistic ability to do it yourself.

Using DALL-E instead, you get 4 high quality images in 20 seconds. If you don't like what it comes up with, you adjust your prompt, add more detailed instructions, and keep experimenting. And anyone can do this, regardless of artistic ability, and it's free (at least for now).

[TaupeRanger]

That's not how DALL-E works. It doesn't understand specifics enough to give you something useable in any of those fields. A car company is not going to use a DALL-E image as a car. It might have a professional designer, who themselves use DALL-E to look for something interesting, but that is not "disrupting" the car concept drawing market like the author claims. DALL-E isn't capable of that. Same with tech, Hollywood, etc. For fashion, I suppose you could just create whatever weird thing DALL-E throws up, but again this isn't any kind of disruption, it's just a novelty thing.