[axg11]

Nvidia's approach to software is really interesting, and demonstrates that they have a hardware culture through and through.

They could turn Canvas into a web app and charge a monthly subscription. Alternatively they could go the OpenAI GPT-3/DALL-E-2 route and give it away as a web app or API to generate a huge potential customer list. Instead, they're only interested in technology demonstrations.

I'm not arguing that this is a good _or_ bad thing. It's just interesting to watch a company drive one of the greatest innovations humankind has ever developed (AI), yet fail to capitalize on the resulting value creation due to a hardware focused culture.

[htrp]

They are selling RTX's via Canvas.... no more no less.

[axg11]

Exactly - they could think bigger than selling hardware alone.

[anaganisk]

May be they dont want to deal with us web geeks. It would burn thru their profits :p

[Wertigoyr]

It demonstrate that they feel that the software is better free to push their GPUs and this has a higher return than otherwise.

I'm quite lost on what you think would pay for this kind of software?

[oddity]

The average consumer is more willing to pay for hardware than software, even if all the value is created by the software.

It's the reason why Apple no longer charges for OS updates. Nvidia has essentially the same business model.

It's very hard to sell software to $averageconsumer unless that software is "free"

[Archit3ch]

There is a large gap from tech demo to product, and it's even larger for AI products.

[tinus_hn]

It’s fun to play with but most people really don’t have a reason to spend money on this kind of software.

[YetAnotherNick]

They have a monopoly on AI hardware, so it makes perfect sense for them to make people care about AI.