[rbright]

I agree that his argument is flimsy at best, but why do you only associate Coke and Pepsi products with brands?

What about rock bands, video games, movies, radio stations, operating systems, charity groups, regional festivals, political parties, etc., etc.?

I think most people are emotionally invested in at least a few of these kinds of non-person entities and it's not unreasonable to think that they would like to follow them on G+.

[joebadmo]

You make a fair point. Some people do care about brands, and would like to interact with them.

But I don't think this is the primary or even a very important part of social networking. My point was that TFA far overestimates their importance, going so far as to cite it as a deciding factor for G+'s success or failure.