[jerrya]

There's a variety of youtube "creators" that I follow as I have the same interests or hobbies, okay, I'm an aviation nerd, and the videos from the same creators have over time morphed from ad-hoc, homemade, quicky explainers into very professional looking videos clearly put together by a team. And they are longer. And they are selling their merch. And they are all cross-promoting each other. And they are all advertising the same vpns.

And it's become so professional, so impersonal, that watching now feels much more like a chore

[V-2]

That's the problem. And it is said that internet has shortened our attention span - probably true. But the common wisdom is that it did so by being brief and to the point. But it's the opposite. Modern internet does that by drowning us in so much fluff (subscribe to our newsletter, or do you want to see our useless chatbot utterly fail to help you) that we've all developed our personal "skip intro" heuristics.

And we now have this knee-jerk reaction to aggressively cut through fluff even when there's actually no fluff.

Back in the day the list of shopping Sundays would be printed in my pocketbook calendar that I'd buy in early January. And it would be a simple list without all the "...shopping for goods is such an important part of life, you need to eat after all (sometimes too much, am I right!). But did you know that on some days..." BS. Because paper is an actual commodity, and no editor would publish a pocketbook calendar the size of a brick. Unlike paper though, kilobytes cost nothing, so there you go.

[hef19898]

When channels start cross-promotions it usually foesn't take long for me to un-subscribe. Dead sure sign the main focus is switching to impressions and monetization. As are reaction videos, or worse reaction videos together with other youtube channels...