[zoltrix303]

I took a UX methodology class a few years back and the teacher kept referring to this author as the father of UX design. I think its a great book to explain intrinsic usability, how a product should feel natural to the user without needing any instructions. One example was designing mall entrance doors where there is a lot of human traffic, having an arrow or no arrow showing the direction, should you write exit ? Etc.

I very much liked the book.