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by tiagod 1439 days ago
In many countries, tobacco is very highly taxed (over 10£ for a pack in the UK). Some recent legislation made reusable vaporiser products hard to purchase and sell, limiting tank sizes, nicotine contents, etc, which opened the market for these.

Due to the highly taxed nature of nicotine products, the battery/circuitry cost is negligible if it helps getting around restrictions.