[adamio]

Ok fair. With Simple I can have a nifty way to view my expenses and have no hidden fees. The cost to me is nothing out of pocket, but I have to let Simple manage my money. I can see being more useful than a prepaid visa card for (college)kids, but it seems rather limiting to compete with standard checking accounts.

[18pfsmt]

>I can see being more useful than a prepaid visa card for (college)kids, but it seems rather limiting to compete with standard checking accounts.

I'm not sure if your ability "to see" anything is relevant, but your characterization seems extremely shortsighted. Do you honestly believe that innovative startups of this kind launch with one set of features and never make improvements or add features later? I can think of lots of ways a company could innovate in the banking world, so I guess they are only limited by imagination.

[adamio]

I retract my comment about who would invest in this company. Yes I agree innovation is needed in the banking world, and I don't know anything beyond the website. So right now there is too much missing information about their first product to speculate.