[benreesman]

I think the grievance husbandry is part of the cocktail too.

Obviously if your message is too complicated you’re going to lose people, but if you’re operating at an effective complexity level, you still need a story to tell.

“You’ve been very badly treated by not rich people, rather someone else” sells in job lots even today.

[simonh]

Good point. Resentment is the root of all evil. You create a narrative where you’re actually the real victims, and then that justifies ‘retaliation’ at almost any scale or severity. It even justifies lies or distortion because it’s in the service of a ‘greater truth’.