[al3x]

Hi, cofounder of Simple here.

This is a good point.

We think there's a difference between "simple" and "stark" or "minimalist". Our goal is to create an experience that's inviting, explorable, and clear. That doesn't necessarily mean doing away with all visual ornamentation.

Sure, plain text is "simple", but iconography, texture, and other design elements can contribute to that ideal as well. Thanks for your thoughts!

[middayc]

Yes, I agree with you. There are many types of "simple" and iconography, texture, .. can help the simplicity if used very well.

I would just be really careful when doing this very rich design that the designer doesn't get carried away and forget that the design should be serving simplicity and not the other way around.

Good luck with the product!

[pinwale]

The "atom" logo on the website and the card have a different number of loops.

Have you guys standardized the number of loops or is the number of loops a clever way of denoting different products?