[Umalu]

There are actually laws prohibiting non-banks from using the word "bank" in their name. A lot of bank holding companies (which are not, technically, banks) got around this by replacing the "k" in "bank" with a "c" -- such as "BancAmerica Corp". I'm sure we all breathed a sigh of regulatory relief seeing that "c" there.

[al3x]

Yup. Those laws are pretty loosely enforced and vary on a state-by-state basis, but they're definitely a concern.

[dman]

Is avoiding regulation as simple as changing what you call yourself?

[mschaecher]

UberCab becoming Uber is another pretty good example of this name switch to get ahead of regulators from a brand perspective.

[steve918]

If the regulation governs naming, then yes.

[rapind]

1-600-DOCTORB ("The B is for 'Bargain'")

[nickpinkston]

Thanks Dr. Nick!