Why would you want to appreciate any ads? More targeted ads based on your personal data means you can be better exploited. Whether you want to accept it or not, advertising works and does influence our shopping behaviour. Otherwise corporates wouldn't be spending billions of dollars on it. Targeted ads means corporates have to spend even less money to better manipulate us. In what world is that good for us consumers?
Yeah, I am getting "generic ads" these days and instead of them being stuff like insurance companies or macho brand soap, it's dating websites and Mr Beast scams. Definitely not an improvement.