| This story has taken on a life of its own. Let me clarify: There's no reality show. We're doing the same thing we've always done - we're just bringing it in house. We used to outsource the shooting, editing, and production. Now we hired someone in house to do this for us. We've been making videos for years. From trailers for our book REWORK:
http://37signals.com/svn/posts/2137-rework-trailer-1-staying... To parodies of political ads:
http://37signals.com/svn/posts/2209-karl-roves-book-vs-rewor... To interviews with founders:
http://37signals.com/founderstories/slicehost To customer stories:
http://www.youtube.com/watch?v=CEoAN06Nllk I hope this helps erase the sensationalism and wild speculation. |
Best of luck!