[hfthrowaway]

Have you seen the production quality of Apple's manufacturing videos? The ones that include Jony Ive and Bob Mansfield?

People like working with human-centered companies. Showcasing what goes on behind the scenes is yet another marketing/"brand management" opportunity. Actually, its a definitive advantage because most software companies are run by socially awkward people.

Lastly, sighting investor's "golden rules" is ridiculous. Remember, most investors, especially in the venture business, are wrong more than half the time in aggregate.

[epo]

"citing". Some general principles, especially about human behaviour are ignored at your peril.