[nebula8804]

Thats unfortunate. What if there are certain aspects to existing cameras that are only there because a lesson was learned in the past but is no longer ideal in todays context. If there are no new comers that have the cash to burn to 're-evaluate' how everything is done today then we are missing out on potential innovations.

This process is like re-factoring old code but in real life.

[majormajor]

That's how Sony ate up a bunch of marketshare recently, actually, post-DSLR, by doing mirrorless early and well.

They were involved already in the industry as a component supplier, and then expanded to take advantage of the incumbents moving slowly.