[ehnto]

> They had made previous ‘commitments’ to Wall St that they had a way to circumvent Apple Tracking Transparency by using ML to do the tracking without all the device information.

Those pesky consumers, who have explicitly chosen not to be tracked.

When Apple Tracking Transparency first came about, many of my clients had a hard time grasping the situation. They couldn't understand why we couldn't track them anyway, even though within the agreements between all parties it was clear that the consumer has not allowed you to track them. The attitude for some business owners is that their engagement with their consumers is not an agreement between two parties, consumers are just feedstock for their advertising apparatus.