[fleitz]

What problem does this solve?

I've never been walking around thinking, "Man, you know what would be cool? If a merchant could incentivize me right now. I wish my digital loyalty card also had an e-coupon so I could checkin somewhere".

Change the pitch to: "Scan this for X free Airmiles" or "Download Social Passport for X free airmiles."

Is it possible to design a QR code that looks like a plane taking off or something?

Who the fuck even knows what a Digital Loyalty card is?