[CobrastanJorji]

I think the idea was to try and say "by hooking this into an ad platform, you'll get useful analytics like adoption rates, even if you're not serving ads," but the writer couldn't quite sell themselves to it.

I'm gonna guess there was a first draft of the doc that was basically "this is only about ads," but then someone who reviewed the doc said "this sounds terrible, explain how it's more than just ads," so they added a "this isn't just about ads" section and tried to come up with a list of bullet points, but they had very limited success because it wasn't true.