[calebegg]

I find it truly baffling how articles nowadays have three headlines: the one in the URL, the one in the page title (shown by the browser) and the actual one on the page:

> heathrow-tells-all-airlines-to-stop-selling-any-flights-until-11th-september

> Heathrow tells BA (and other airlines) to stop selling tickets for the Summer period

> SOLD OUT: Heathrow tells all airlines to stop selling ANY flights until 11th September

Isn't that just much more work for so little "benefit" (SEO?)

Anyway, now none of them match the title on HN, so I have no answer to your question.

[CarrieLab]

Think this just shows you truly important SEO is (to media companies). It's probably easily worth the trouble for them if there are SEO gains.

[lozenge]

They are A/B tested for click through and bounce rate, other than the one in the URL. It's a fully hands off process after the headlines are written.