[helsinkiandrew]

$18 for heated seat, $12 for heated steering wheel - unless BMW are changing their purchase model to pay monthly for the whole car rather than ~$50K upfront, this really cheapens the BMW brand.

I guess the options will be available packaged upfront for a one off payment, but BMW is (was?) a luxury/performance brand and their cars are investments - this makes it look cheap.

[jqpabc123]

Sorry, no auto is an "investment" and particularly not those of Euro design. After a few years on the road, these start to lose their value almost as fast as crypto due to the exorbitant maintenance costs.

What looks like a good deal on a late model "luxury" car becomes anything but once the naive new owner discovers it is due for over $10k of scheduled dealer maintenance.

The rich who buy these write them off as disposable status symbols --- not to be confused with reliable daily transportation.

[rasz]

Check Z8 prices. Plenty of cars are great investments.

[jqpabc123]

Apples and oranges.

A Z8 is a limited production collector's item, a work of art ---- not a mass production "auto" being sold for use as a reliable transportation appliance.