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And guess who did the new Tropicana design?

You guessed it. Arnell Group that did the new Pepsi logo.

"The campaign, which carries the theme “Squeeze it’s a natural,” was created by Arnell in New York, part of the Omnicom Group. Arnell also created the new version of the Tropicana packaging.

“Tropicana is doing exactly what they should be doing,” Peter Arnell, chairman and chief creative officer at Arnell, said in a separate telephone interview on Friday.

“I’m incredibly surprised by the reaction,” he added, referring to the complaints about his agency’s design work, but “I’m glad Tropicana is getting this kind of attention.”

Full article about the botched campaign: https://www.nytimes.com/2009/02/23/business/media/23adcol.ht...

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Tropicana was also owned by Pepsi at the time.