[strongpigeon]

> [...] but rather to de-couple Google's search engine and Google's Adwords products.

I don't think this is what this is about. From what I understand, this is specifically about Google Ad Exchange (which is for display ads not on Google properties).

The problem that a lot of people have is that Google both runs the auction for many ad networks, and puts bids in the auction as part of Google Display Network. The accusations are that Google's Ad Exchange favors Google Display Network.

The proposal is about spinning the Ad Exchange as another Alphabet company.