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by scrose 1436 days ago
Having worked very briefly at a company that survived on ad-sales, I can assure you that face/eye tracking will definitely be used as a way to sell more or charge more for ads on the platform. At the very least it will be a way for a marketing team to go back to their bosses about how sticky their ad was. Ie ‘People looked at our ad for an average of 10 seconds!’