[pessimizer]

You can't say the same thing about the Bazaar because that's why you went to the Bazaar. The shouts are what's going to be directing your entire journey. That's why ads aren't annoying in a trade magazine, because the ads are probably the reason you bought the trade magazine; the articles are commentary on the ads.

[anigbrowl]

Accurate. And in a trade magazine, most the ads are making a value proposition of some sort; the ones that are purely based on emotional appeals tend to end up as industry memes, synonymous with vacuity.

[pessimizer]

Yup. A trade magazine ad is 100x more likely to be an undecorated copy of a datasheet than some vague emotional bullshit.