[YurgenJurgensen]

I have a lot of YouTube videos on as background noise when doing chores. Mostly of the vaguely-informative entertainment variety. These have ubiquitous sponsor messages, usually for the same few companies. (PCBWay sponsors basically every electronics YouTuber out there, and NordVPN & Audible probably sponsor everyone else).

Normally I'd just skip straight past the sponsor message (and YouTube's new 'most replayed' feature enables this pretty effectively, as these videos all have a massive spike where the sponsored message ends), but if I'm doing chores I can't and am actually forced to listen to the ad. I have found that I've tuned in to the subtle changes in tone of voice between "content" and "ad", to the point where I don't even hear the messages any more; they're just a void in my short-term memory.

[Doxin]

Sponsorblock is a pretty good plugin. Works most of the time.