[guiriduro]

My understanding is that (amongst other things) Marxist alienation meant that the fruits of your labour are used against you / your interest / your class (as appropriate.) So the company you work for having a mission you oppose is exactly that. A capitalist who greatly marks up your product to resell would obliquely perhaps also meet that description, because paying you little keeps you dependent and stuck on a low wage (and class), while the capitalist maintains themselves in their class advantage. And with the profit from your labour can pay the gendarmes to beat you if you object in a not-well-organised way to that working relationship.