[naravara]

There was a brief golden period where those housewives selling cupcakes had their moments in the sun. But at this point they're mostly outcompeted by AliExpress tier knock-offs of anything innovative they do or other VC backed would-be monopolists, like Grubhub and Yelp, outcompeting them for eyeballs with superior SEO and keyword targeting.

Almost none of the local restaurants near me even have their own websites anymore because they get no hits. Yelp, Google, and GrubHub/UberEats type sites have hollowed it all out.