[searchableguy]

Maybe they are thinking of BAYC and yugalabs.

Yugalabs[0] assign copyright license to whoever owns the NFT on the chain forever.

So if someone mints a NFT, they get a perpetual license to use it however they like. The downside is if they lose the NFT for any reason such as theft, they lose the license as well.

Other NFT projects of yugalabs store data on chain or use a separate storage chain built for permanence. This basically means they cannot take the content down once they have uploaded it and attached it to a NFT.

However this doesn't solve anything unless corporations are forced to accept it as the only way to sell content.

One big problem it may solve for corporations is uniqueness and validation of all license in existence through a ledger. If a company sells their content exclusively via NFT, they can take advantage of immutable receipt system and built in programming capabilities to embed royalties on transfer. This would make it hard for people to sell their copies without giving companies a cut. Legally, that is. Nothing stops them from ripping off a copy and selling it but it would be easy to prove it is invalid and enforce via legal system.

0] Yugalabs is a big NFT IP company valued at 4 billion. They are behind monkey jpegs which are called BAYC.