I was recently looking at Tool brands and came across a similar article explaining how all the popular tool brands you know are owned by a handful of corporations.
Whenever I see that chart I feel gratified that I chose Makita when I was making the big battery decision a few years ago.
Personally, I lean to independent brands. I don't want my Milwaukee tools having all the same parts as the Ryobi line - makes me assume I'm being suckered into an identical tool that's way more expensive. Even if the Milwaukee is usually superior, I'm guessing some things just are exact copies with red paint. I'm the same way with say Patagonia over North Face - I'll always avoid VF Corp brands for something that's still building legacy, rather than profiting on historical credibility.
I guess the same is true with previous generation stuff. Abercrombie & Fitch, and Eddie Bauer used to be premier outdoor equipment companies with great down jackets and sleeping bags, fishing equipment, even shotguns. Now they're both brands representing clothes I don't want. Both brands sold and were aggregated with other companies in the late 1980s.
Personally, I lean to independent brands. I don't want my Milwaukee tools having all the same parts as the Ryobi line - makes me assume I'm being suckered into an identical tool that's way more expensive. Even if the Milwaukee is usually superior, I'm guessing some things just are exact copies with red paint. I'm the same way with say Patagonia over North Face - I'll always avoid VF Corp brands for something that's still building legacy, rather than profiting on historical credibility.
I guess the same is true with previous generation stuff. Abercrombie & Fitch, and Eddie Bauer used to be premier outdoor equipment companies with great down jackets and sleeping bags, fishing equipment, even shotguns. Now they're both brands representing clothes I don't want. Both brands sold and were aggregated with other companies in the late 1980s.
https://en.wikipedia.org/wiki/Eddie_Bauer https://en.wikipedia.org/wiki/Abercrombie_%26_Fitch