This comment makes me sigh. I know you will defend yourself with "what? I'm just stating a fact!" but saying stuff like this makes me really dislike you. I really like Apple products, does that make me a part of a cult? If yes, why? I wouldn't die for them, I wouldn't go through pain for them.
One thing apple does very well is marketing. Just ask an average person what company they think does phones/laptops the best and they would say apple. Most people don't care about the specifications tech details but just the ease of use and looks, which apple (arguably) does well to optimize for.
If you think this is changing up English, you may not be speaking English as a first language? Referring to products as a proper noun is very common. E.g. Ford will tell you "Mustang offers a powerful engine... blah blah blah" not "The Mustang offers..."
> Hear the roar of a Mustang as the ground starts to tremble and your legs start to shake. As always, Mustang draws upon its performance roots with features for enhanced handling, high-powered engine options and a classic Mustang design. For 2022, the soul-stirring Mustang Mach 1 and Mach 1 Premium stand at the pinnacle of 5.0L performance. The personally customizable Mach 1 continues its legacy, engineered specifically for quick turns and spirited drives.
Confusingly, they use Mustang both with an article and without.
Maybe it's just that I'm a car guy, and I watch a lot of presentations about cars. They constantly refer to their models like this. Like it's a person, not an object.