[ayngg]

I think it is split into two groups, the small percent of whales that contribute a huge percent of the revenue, and a larger minority of users who consider spending money on the game as an expense like going out for drinks or other entertainment. The majority of users just exist to make a game popular as a means to entice whales who will spend money.

We are sort of in a transition period where only more veteran gamers experienced the norm of having fixed cost games, whereas now microtransaction based monetization are normalized.