Profit. We were on a road trip Easter weekend and had a drive on Easter morning but decided to fill up the night before. The hotel was across the street from the station and when we left early Sunday morning the price was noticeably higher. It wasn’t stock prices and I doubt they had a delivery because they probably closed overnight.
What’s the mantra here on HN about solo/small startups and prices: increase them to the going rate or charge more, right? Many gas stations are really just small businesses.